Starting to plan another Ask Caroline party!

Posted in: Events, Marketing- Feb 07, 2011 No Comments

Coping with YET ANOTHER cold, with all the meetings I have at the moment I end the day barely able to speak. Kind of ironic as I seem to be inundated with speech requests recently …. Another one came in today, for an event to celebrate International Women’s Day next month. Today’s lunch meeting was [...]

An interesting marketing technique used by Japanese bookstores

Posted in: Marketing, Publishing in Japan- Dec 22, 2010 No Comments

Sorry I haven’t had much time to write! I’ve been trying to fend off a stinking cold but it finally got the better of me this week so has thrown my schedule completely out of whack! I did manage, however, to get off the sofa today to wrap up 600-odd packages of the January issue [...]

Friday’s seminar on marketing for international schools in Japan

Posted in: International Schools in Japan, Marketing, Speaking engagements- Nov 28, 2010 No Comments

I gave a marketing seminar on Friday night, to 17 people that either run or aspire to run their own international schools in Japan, or have marketing responsibility within those schools. I came up with the idea for this seminar after attending the Tokyo Association of International Preschools (TAIP) fifth anniversary celebrations last month, where [...]

My seminar on marketing for international schools in Japan

Posted in: International Schools in Japan, Marketing, Speaking engagements- Nov 01, 2010 No Comments

My seminar for international schools at the end of this month ….. Friday 26th November 7:30–9:30pm At Happy Days International Preschool and Kindergarten In Ebisu, Tokyo: http://www.ebisupreschool.com/contactus.php ¥6,000 (¥3,000 for TAIP members) Come along to this unique and informal seminar on marketing your international school to Japan and beyond. Aimed specifically at teachers, administrators, or [...]

#1 Weekly Bestseller in Tsutaya Tokyo Roppongi!

Posted in: Marketing, Publishing in Japan- Sep 20, 2010 No Comments

It was a very strange feeling to walk into the Tsutaya Tokyo Roppongi store on Saturday and see such a huge display of my books. And there were posters everywhere advertising the talk show event they hosted. You can see a write up of the talk show on their blog. Kazuyo did a great job [...]

How best to use Twitter

Posted in: Marketing- Aug 22, 2010 No Comments

I’ve got three Twitter feeds/accounts/names/whatever you call them. One is just me (CarolinePover), one is connected with the Ask Caroline series and is in Japanese specifically for Japanese women (CaroNeeSan), and one I, along with the rest of the Being A Broad team, use (BABBeingABroad). I struggle a bit with Twitter and honestly, I often [...]

Creating websites with WordPress … for the technically challenged (like me)

Posted in: Business, Marketing- Aug 18, 2010 No Comments

I might be officially addicted to making websites with WordPress. For someone who has been a bit of a technophobe and found the creation of websites to be something akin to brain surgery, I cannot believe how much I am enjoying using WordPress. I made a new website last weekend. The Being A Broad website [...]